Special Rates

South Melbourne has tremendous potential as a business precinct, but unlike other centres in the City of Port Phillip, it currently operates without a funded Marketing & Business Improvement program. This means our events, advocacy and precinct improvements rely entirely on volunteer capacity, which limits what can be achieved.

A dedicated Fund will allow South Melbourne to strengthen its identity, increase visitation, support businesses more consistently and ensure our precinct has a clear voice in Council and government decision-making.

Learn more about the purpose of the Fund and browse our Common Questions

Heritage Verandahs

As a result of a grant from the Office of Suburban Development Living Local program, Experience South Melbourne  has restored some of Clarendon Street’s historic verandahs.

The successful project has ensured that these verandahs will continue to celebrate South Melbourne’s architectural history, plus provide shelter for businesses and shoppers for another 40 years.

In addition to the Office of Suburban Development, Experience South Mebourne would also like to acknowledge the City of Port Phillip for their support in delivering the project.

Lighting & Illumination

Heritage facades now shine brighter after dark, thanks to fairy lights and architectural up-lighting installed across several blocks of Clarendon Street. Enhancing safety, showcasing history, and creating a more welcoming night-time experience.

Street Assets

Bringing Colour, Character, and Connection to Clarendon Street.

In partnership with the City of Port Phillip, VicRoads, and Melbourne-based artist Juzpop, Experience South Melbourne proudly coordinated a public art initiative to revitalise key street assets across the South Melbourne precinct.

Eleven vibrant artworks by Melbourne muralist Juzpop have transformed signal boxes and nodes along Clarendon and surrounding streets. Featuring bold faces and florals, this public art trail brings colour, creativity, and connection to South Melbourne.

Street Banners

In partnership with the City of Port Phillip, vibrant street banners were installed along Clarendon Street to celebrate the unique identity of South Melbourne. These eye-catching designs bring colour, movement, and seasonal energy to the precinct, enhancing the visitor experience and creating a stronger sense of place.