Precinct Projects
Special Rates – Business Improvement Fund
The South Melbourne Business Improvement Fund officially commences on 1 July 2026, providing dedicated funding to support the ongoing growth, promotion and enhancement of the South Melbourne precinct over the next five years.
The Fund enables the South Melbourne Business Association to deliver a coordinated program of marketing, precinct activation, business engagement and advocacy, while providing a dedicated resource through the appointment of a Precinct Coordinator.
The Fund represents an important investment in the future of South Melbourne, helping to strengthen the precinct’s identity, increase visitation, support local businesses and advocate for initiatives that improve safety, amenity and the overall visitor experience.
Explore how the Fund works, what it supports, and find answers to our Frequently Asked Questions.
Learn more about the purpose of the Fund and browse our Common Questions
Heritage Verandahs
As a result of a grant from the Office of Suburban Development Living Local program, Experience South Melbourne has restored some of Clarendon Street’s historic verandahs.
The successful project has ensured that these verandahs will continue to celebrate South Melbourne’s architectural history, plus provide shelter for businesses and shoppers for another 40 years.
In addition to the Office of Suburban Development, Experience South Mebourne would also like to acknowledge the City of Port Phillip for their support in delivering the project.
Lighting & Illumination
Heritage facades now shine brighter after dark, thanks to fairy lights and architectural up-lighting installed across several blocks of Clarendon Street. Enhancing safety, showcasing history, and creating a more welcoming night-time experience.
Street Assets
Bringing Colour, Character, and Connection to Clarendon Street.
In partnership with the City of Port Phillip, VicRoads, and Melbourne-based artist Juzpop, Experience South Melbourne proudly coordinated a public art initiative to revitalise key street assets across the South Melbourne precinct.
Eleven vibrant artworks by Melbourne muralist Juzpop have transformed signal boxes and nodes along Clarendon and surrounding streets. Featuring bold faces and florals, this public art trail brings colour, creativity, and connection to South Melbourne.
Street Banners
In partnership with the City of Port Phillip, vibrant street banners were installed along Clarendon Street to celebrate the unique identity of South Melbourne. These eye-catching designs bring colour, movement, and seasonal energy to the precinct, enhancing the visitor experience and creating a stronger sense of place.
