Lana Berg, our visionary founder, possesses a fervent love for fashion and is committed to ensuring every woman has the chance to showcase their individuality and embrace a sense of fabulousness. Thus, in 2003, Lana established a boutique in South Melbourne, dedicated to empowering women of diverse body types to adorn themselves with elegance, exuding confidence, and radiance. Swiftly amassing a devoted following, Lana Berg evolved into a premier destination, offering a comprehensive fashion haven for all your needs.